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    February 27

    今日內部訓練, 5:30後沒有Starbucks

    resource: Seattle Post Intelligencer (http://seattlepi.nwsource.com/business/352711_starbucks26.html) Tuesday, February 26, 2008 Starbucks to close all stores across America for three hours Starbucks is closing the doors at its 7,100 stores across America for a brief barista re-education. CEO Howard Schultz announced the three-hour closure starting at 5:30 p.m. Tuesday to energize 135,000 employees. He wants baristas to share their passion for making espresso, or as he says, "to pull the perfect shot, steam milk to order and customize their favorite beverage." Schultz says it's part of his refocusing on the coffee customer experience. 一早掃到這個新聞, 覺得實在是太有趣了, 也很佩服 Howard Shultz 大刀闊斧, 一定要拯救Starbucks 的決心. "員工訓練" 是一般組織, 企業的基本動作, 第一線接觸消費者的銷售或服務人員, 沒有訓練哪能就讓他上場打仗, 沒有完善, updates的在職訓練怎能期待員工不會厭倦日常的運作? 作為一個全球咖啡文化的領導品牌, 先撇開為人詬病的價格太高, 不是真的好喝的咖啡, 低價收購咖啡豆等等不談, 就這一個將全美7100 間店都關起來3小時, "早早打烊上課去", 不做生意, 只進行強調再強調何謂Starbucks 咖啡文化的熱情: 要怎樣才打得好奶泡, 咖啡要怎樣煮? 怎樣精心調配個人口味的咖啡的動作, 我真的佩服這個CEO的決定與執行!!......... 阿, 其實我更想在5:30後, 趴在我家山腳下那家Starbucks 的門上, 仔細的觀察這場需要發佈新聞稿, 昭告天下的員工訓練. ^ _ ^ (p.s 現在用Mac 編輯, 整個無編輯可言阿? 是我的問題嗎?)